Warren argued that Amazon had to choose if they wished to “have a team” or be the “umpire.” For example, she noted that Amazon collects information from its third-party sellers to identify successful products, and launches “Amazon Basics” versions that compete with them. Earlier this year, Elizabeth Warren called for breaking up platforms that engage in unfair competition. Politicians have gone on the attack, albeit in very narrow forms. People and governments are now slowly realizing that tech giants like Amazon are in fact extremely vigorous and assertive entities, managing their walled gardens with tenacity and ruthless precision. It was not Facebook that promoted fake news, but rather its users. Instead, they portray themselves as big, dumb pipes of information without nefarious intent. This certainly appeals to Big Tech, allowing them to dissociate themselves from any agency. “Platform” denotes an inherently passive concept, merely facilitating interaction between two or more active entities. In other spheres of the economy we have ridesharing platforms Uber and Lyft, streaming platform Netflix, house-sharing platform Airbnb, and many more. Platforms play a major role in every section of our economy today: Google and its search engine, Facebook with its apps and ad business, Apple and its App store, and Amazon with its e-commerce marketplace. White, reinventing a key line from The Graduate in introducing Hal Varian, Google’s chief economist, at an antitrust conference earlier this summer. “Platforms! There is a great future in platforms … think about it,” said NYU economics professor Lawrence J.
Packages pass through a scanner at an Amazon fulfillment center in Baltimore.
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